(Note: This is part one of two on affinity communities. Part two can be found here.)
Niche or Affinity communities are places where people who share similar interests, education and professional backgrounds or lifestyles decide to live in the same place.
There’s nothing too revolutionary about this idea as people with things in common obviously enjoy each other’s company. The origin of affinity groups in the current context began in the 16th century in Britain with dining clubs that would meet at a recurring time and location to spend time to talk about specific subjects—like politics or changing science.
Things continued along these lines in the 17th Century with groups like the Freemasons and assorted Gentlemen’s Clubs. The idea of an affinity group or affinity community is not like periodic gatherings that have continuously changing participants, but rather a group where bonds are forged. It’s like an established group of the Red Hat Ladies or an informal club like my pickle ball friends, The Broken Toys.
We’re an affinity group because we are falling apart but keep going anyway. Joyce has glaucoma and can only play on the shady side of the court. Marge just had her hip replaced and so we won’t hit her any short shots until she can run better. Beth’s rotator cuff is giving her trouble ensuring only balls hit to her left side and NO high lobs. As for me…I’d list all my infirmities, but there’s not enough room on the Internet.
Thing is, all this accommodating has made us terrifically accurate and when we get together we run younger opponents right into the fence (even if they can still run backwards which is against The Broken Toys informal rules).
I’m sure you get the idea of an affinity group. Now, make that a group with a minimum size of about 200, and you can start an affinity community. Andrew Carle, a senior housing expert at George Mason University estimates there are about 100 niche communities. “They are the future of housing and will explode in the next 10 to 15 years, when baby boomers hit 75,” he says.
In California perhaps our most famous Affinity Housing Project is Fountaingrove Lodge, a swanky LGBT community in Santa Rosa that has independent and assisted living as well as dementia care. (I just call it a BLT community because I can’t keep all the acronyms straight.) By all accounts Fountaingrove is very successful.
For the last 30 years it seems retirement community living was basically defined by a golf course in suburbia or the top of a mountain out in the country. But, experts maintain that the sheer number of baby boomers coming on-line—78 million—means it won’t be hard to find 200 to 300 like-minded souls to form a niche retirement community, whatever that niche may be.
Rincon del Rio has a vision of building a community for active adults with a very comprehensive range of services when wanted or needed. Our residents want to live in nature, have the space to garden, the needed room for hobby garages to “putter”, and a place where our extended families love to come and visit.
You can read more about “affinity communities”—what works and what doesn’t, as well as some things you might want to consider about retirement living–in our next blog.