A recent article on the Red Capital Group Newsletter was entitled, “How Senior Living Designs Lack Courage”. (That’s not all that’s missing, but it’s a good start.)
Another article calls new investors in the senior housing sector “Dumb Money”.
So, here we have an industry that lacks courage to innovate, yet one that is so threatened at the possibility of new ideas and new entrants playing in their “sand box” that they call us “Dumb” and hope we will go away. Well, I think the “Dumb Money” is getting smarter every day and may give the “Old Boys Club” a run for their money. Here’s why: